G GOLDBERG AIA
PLANNING AND DESIGN CONSULTING TO THE HEALTH SERVICES INDUSTRY
Gary Robert Goldberg started G Goldberg AIA in 2013 with the belief that the best design in building architecture is an outcome of an integrated set of ideas, and that style is an end result and not a primary driver of decisions in architecture. The following principles spring from these beliefs:
Simpler envelopes enable more generous, humane and responsive internal environments
Rational decisions, in the service of appropriate results, create aesthetic beauty
Knowing what to eliminate is as important as knowing what to include